News
Magpie Selected for Red Herring 100 Europe 2007 Award
London Seed Capital investment company Magpie has been selected by global media company Red Herring as one of the 200 European finalists for the prestigious Red Herring 100 Europe 2007 award which recognises high technology innovators
Magpie provides business intelligence through advanced search technology. The company's flagship search product can be run on websites with no advertisements and without forwarding users off to other websites. Results are then displayed in clusters, allowing users to refine their search further. Magpie also has a “Brandwatch” tracking product so that users can track internet buzz or lack thereof of their product or company.
Brandwatch allows a brand manager, publisher, advertising/PR agency to monitor any number of brands, products and even people and track what the online consumer market thinks about it. By indexing thousands of consumer blogs, forums, and social media sites, the system can analyse automatically the positive and negative sentiment and display this in easy to interpret graphical formats. The user can also check through the stories behind these results to help them make recommendations about the trends that the results might show.
The Brighton-based company raised around £500,000 funding from London Seed Capital and Tennants Ventures in April 2006.