Pricing for International Markets

A practical, hands-on seminar designed to help London SME’s learn more about pricing when trading globally.

One of the challenges faced by international marketers in foreign markets is setting prices strategically for their products and services. Many variable factors influence international pricing, including currency exchange rates, economic conditions, production expenses, your competitors and the consumers in your target market.

Getting your international pricing strategy right is as crucial to your business success overseas as it is in the UK. Prices which are too high inevitably lead to low sales, whilst prices which are too low will limit your profits. An international pricing strategy requires careful planning and on-going management in order to be effective.

GLE oneLondon in association with UK Trade & Investment London are offering companies this free one day seminar to help you learn how to price your products or services while trading globally. The seminar will cover how to profit from international markets, offering discounts to agents or distributors including how to find them, currency variations, using local knowledge for competitor pricing and ways of ensuring that you are paid on time.

Topic covered

• Pricing your products and services when trading globally
• How to establish your selling prices
• Identifying currencies to quote in
• Current risks
• Buying currencies
• Are discounts necessary?
• Prices for agents and distributors
• Getting paid
• Letters of Credit etc.
• How to price against the competition

Cost ...

Free

When

Wednesday 21st November 2012 9:00 – 17:00

Where ...

GLE Head Office, 10-12 Queen Elizabeth Street London SE1 2JN

This will benefit ...

This offer is for London based SMEs who have been trading for at least two years and have an annual turnover of £250,000 plus. Places are limited and will be dealt with on a strictly first-come-first-served basis.

To register and for more information ...

Telephone 020 7940 1579 or email abdul.ali@gle.co.uk.

Register by ...

Two working days before the event.